Search Engine Friendly Websites

All websites delivered by Keco are search engine friendly. Not to be confused with search engine optimization, a process that requires hours of research and is a long term engagement, a search engine friendly site is one that is free of anything that would impede search engine spiders while at the same time adding features that engage search engines.

As a result of Keco Web Design Services search engine friendly methodology, we guarantee that your new site will be found on page one of a search engine query using your company name, six weeks after it is deployed.

Keco Web Design Services have the following search engine friendly characteristics:

• Metadata - Web pages include metadata in the form of meta tags such as description and keywords which are commonly used to describe the web page's content. Most search engines use this data when adding pages to their search index.
• Cascading Style Sheets (CSS) – Style sheets are external files which determine design attributes of web pages.  Use of style sheets allows for cleaner code which in turn creates better search engine rankings.  Modern search engines such as Google, Yahoo and Bing love light-weighted web sites. They want to see your content or text and not the code.
• Internal Linking – Use keyword-rich hyperlink text to provide added information on a topic. Make sure the hyperlink contains a keyword or a keyword phase.  Internal linking informs search engines that there is another page to access.   It informs human readers that there is interesting, informative and relevant content throughout the website and can lead to a greater number of pages accessed per visit.  The higher the average number of pages accessed per visit, the better the search engine rankings.
• Site Maps – Site maps should be used, not just to assist web visitors, but because hyperlinks tell search engines that there is another page to access.
• Alt Tags  - ALT attributes are inserted in the coding of website images because web crawlers don’t recognize images.
•  XML Site Maps – Keco Web Design Services submits XML site maps to Google
• Search Engine Submission – Keco Web Design Services submits every website we create to scores of search engines.

• Relevant Content – Keco advises clients to put themselves in the minds of their audiences.  What keywords and keyword phrases would your target audience use to find your service or products?  These words should be integrated into the website content as much as possible.
• Links from Other Sites – Keco advises clients to make use of online services such as Google Places, Google Maps, etc., which allow for inbound links to their websites.  Google interprets a link from one website to another website as a recommendation. The more recommendations, the better a site will fare in search engine rankings.