Google Adwords is a low cost, pay-per-click advertising platform that promotes your Google Places listing. While Google Places is a very robust advertising platform, it has become so popular that in many locations listings are no longer being given the exposure they once received. In fact, Google rotates the ads. With Google AdWords Express, a business owner can keep his business listing visible while working to promote his Google Places listing to the top of the search engine rankings.

Google suggests several things that will help promote a Google Places listing. Having your customers add reviews, adding pictures and adding a promotion or coupon will help promote a Google Places listing.

For as little as $50 a month, business owners can now have pay-per-click advertising. Of course the more you spend the more your ad appears. However, dollar per dollar Google AdWords Express is more economical than Google Adwords.
View a Google AdWords Express ad

Before you can participate in the Google Boost pay-per-click program, you must claim your Google Places listing and verify it. After that, you must deposit funds and a few days later your Google AdWords Express ad will start appearing on Google.